AxiCom delivers PR campaigns for some of the most innovative technology companies in the world.
We work with clients in the consumer, energy & automotive, enterprise computing, networking, telecoms and media technologies markets and with organizations driving policy & governance across the industry.
Through our own offices in Amsterdam, London, Madrid, Milan, Munich, Paris and Stockholm we design, build and deliver campaigns across Europe and the EMEA region. As part of Cohn & Wolfe and the wider WPP group we also have global reach, and access to a huge range of additional marketing competencies.
Our broad range of services includes media, influencer and analyst relations, corporate communications and digital.
AxiCom is in the business of transformational communications.
Our job is to take our clients on a journey from where they are today to where they want to be in the future – from white hot start-up to established market leader, from IT’s hidden secret to the boardroom’s most trusted tool, or from direct sales darling to channel champion. We plot these journeys across the channels or communities that create the most powerful impact for our clients, including traditional and social media, digital, broadcast, industry associations and industry analysts.
Each client’s journey and the challenges associated with it are different, but we apply our thinking and expertise to pick the right outcomes every time.
We know that the most powerful campaigns are built on a foundation of deep knowledge and great creativity.
Deep knowledge unlocks the compelling narrative from a client’s brand that has the power to truly engage the right influencers.
Great creativity then packages that narrative into campaigns that have immediate impact, and also the longevity to make a real difference across earned, owned and paid media, and with diverse groups of influencers, from industry analysts to specialist bloggers.
The one common factor in all professional services companies is that their people set them apart.
AxiCom is no different. When recruiting, we don’t necessarily look for people with degrees in PR or computer sciences (although of course those things help).
We look instead for three core qualities – Intelligence, Initiative, Integrity.
Intelligence means that our people understand their clients’ businesses and the markets they operate in. Initiative ensures that our people take the lead, think creatively and solve problems. Integrity guarantees that our people do the right thing.
Knowing the right audience and the best way to engage with them for each client is central to what we do.
After all, we’re in the relationships business. Whether it is traditional national, business, lifestyle, trade, technical or vertical market-specific media, the hottest bloggers in a particular market or an influential industry body, our teams invest the time and energy to understand each influencer and what makes them tick. We then work with them to get the right results.
Our services include thought leadership, media training, product reviews campaigns, customer and partner campaigns, and influencer mapping.
Industry analysts play a crucial role in the technology industry, influencing not only purchasing decisions but also vendor strategies and the media landscape.
AxiCom has a dedicated team of experts that understands what it takes to create and deliver breakthrough analyst relations programmes that integrate tightly with sales, marketing and PR campaigns. We do this for clients of all sizes, from start-ups to Fortune 500 organisations, leading programmes at regional and global levels, advising on overarching strategy and driving communications in markets around the world.
Our services include AR programme development and management, analyst communications and audits, AR training, organising global/regional analyst summits, creating tailored newsletters and aligning with go-to-market, sales, marketing and PR teams.
Whether owned, earned or paid-for, content in all its forms is central to everything we achieve in communications.
The types of content created throughout the lifetime of any communications campaign are driven by the tactics employed to deliver the strategic messages of a brand. This can range from conceptual or deeply technical white papers to product press releases and award entries. In addition to written content of all types, the Content Services team also specialises in video, animation and audio.
Digital blends traditional PR with content marketing, social media and search to create a solution focused on engaging directly with targeted audiences.
AxiCom’s approach to digitally connect brands and their targeted audiences mixes engaging content, strategic positioning and the drive to change or reinforce behaviours. To achieve this, we listen to conversations to better understand online behaviour, create content that entertains, educates and inspires, and we engage with targeted audiences across multiple channels.
We help clients choose the right way to measure the impact of our digital campaigns to make sure they are consistently shaping opinions, building awareness and, most importantly, supporting the campaigns with measurable business outcomes.
Our digital services include strategy and analysis, content marketing, search, and social and community management.
The AxiCom team has years of experience delivering a variety of PR programmes. Here is just a small sample of the kind of work we have done.
These are the technologies and gadgets we can’t live without – the ones that sit in our homes, handbags and pockets. They are integral to our lives and an inherent part of modern living.
We create narratives that appeal to a broad range of consumers and help them to understand how a device or service will affect and enhance their lives. To do this we draw on our understanding of the technology, insights into consumer behaviour and knowledge of the media and influencer landscape to tell powerful stories that capture the imagination.
We have worked with big global brands like Dell, LG, Belkin and Microsoft Devices, and have also partnered with small and exciting start-ups including Blurb, Neato Robotics and Sling Media. Our knowledge of in-home, smart home and networking technologies has seen us partner with Freesat, LaCie, Linksys and TP-Link, to bring technology to life for consumers.
Energy & Automotive
The energy and automotive markets are increasingly governed by technology innovation. Renewables demand smart management systems, and electrical grids are seeing huge efficiencies derived through new technologies, while your car has become increasingly computerised.
AxiCom works to place these technology innovations into context. We go beyond describing what the technology does; focussing on the benefits that derive from its use both within the industry, for OEMs and integrators, and for consumers. To drive awareness and harness potential customers for our clients, AxiCom knows exactly how to make such innovative technology shine in the market.
We have been doing this for big names as well as for many highly entrepreneurial ones. From hydrogen fuel-cell developers such as Intelligent Energy and Symbio, and automotive innovators such Qualcomm Halo and Seeing Machines, to solid-state lighting technologists Bridgelux and power grid-specialists Alevo, AxiCom has the depth of experience and a proven track record.
These are the technologies that we rarely see or hear, yet they really make the world go round, helping businesses grow and service their customers. Enterprise computing includes everything from hardware, and business applications, to enterprise software and services and includes technologies deployed deep in the datacentre as well as the latest endpoint devices.
We work hard to understand the bits and bytes of any technology solution as well as the industry challenges facing our clients in today’s business environment. For the past two decades we have worked with some of the most disruptive technologies and industry defining companies; from entrepreneurial start-ups, to the industry’s largest. This experience gives us a deep understanding of commercial and competitive landscapes, the influencers that matter, and how to best speak to the end user.
We are proud to have worked with companies like Actian, ADT, Check Point, Citrix, Criteo, Dell, e-skills UK, EqualLogic, Fujitsu, Harmonic, Hortonworks, HP, IBM, IFS, Red Hat, Salesforce.com, Software AG and VMware. Many of these we continue to represent today.
Over the past few years there have been huge changes in the way content is made, delivered and consumed. AxiCom’s expertise covers all aspects of broadcast, broadband and online, from content acquisition through to distribution. The team’s experience covers how content is created and securely delivered to multiple devices, and the stages in-between.
We have tracked the rise of digital media from the early days of the Internet and multimedia in the 1990s, monitored the disintermediation of entertainment giants, witnessed the rise of mobile consumption, and been in at the birth of interactive, 3D, multi-screen, personalisation, and webTV.
Our client experience represents the broad spectrum that media now encompasses, including content creators such as Autodesk and Avid, and digital delivery companies like Brightcove, Cisco and Real Networks. Our work with DoubleClick, Videoplaza, and Videology gives us unrivalled expertise in content monetisation through new forms of advertising.
Policy & Governance
As the world becomes increasingly connected, our modern-day experiences are shaped not so much by technology itself, but by the policies that control its use. We provide communications support for clients working at the intersection of technology and policy, particularly in relation to the Internet where global events have brought policy issues more sharply into focus than ever before.
With specialist knowledge of the Internet governance landscape, we promote new thinking and deliver opinion-shaping campaigns through a strategic issues based approach to in-depth content generation, media relations and stakeholder engagement.
We have worked with key organisations that contribute to the debate on the future of the Internet, including the International Chamber of Commerce, European dialogue platform EuroDIG and the Internet registry for Asia-Pacific, APNIC.
While today’s headlines are dominated by excitement around the latest device or app, it is the underlying technology that generates their enduring power to delight. AxiCom combines its experience of telecoms infrastructure, mobile devices and end user applications to bring to life the technologies that are driving innovation and convergence.
From cloud-based platforms powering the Internet of Things, to disruptive forces in the network that are turning established orthodoxies on their head, AxiCom not only understands ‘the dots’ but also how to connect them, to create a context and frame a debate that positions our clients at the heart of transformational change.
Our work with companies such as AdaptiveMobile, Citrix, Flarion, iPass, Ixia, Jasper, Kineto, Option, Openet and SpiderCloud Wireless has spanned every facet of the telecoms industry. Our team has unrivalled experience in driving campaigns that elevate clients to play defining roles in the debates around the technologies that are shaping the world we live in.
200 Fifth Avenue
New York, NY, 10010
Address for GPS – 200 Fifth Ave. New York, NY 10010 (The AxiCom office is situated within the Cohn & Wolfe Office, which is opposite Madison Square Park on Fifth Ave between 23rd and 24th St)
Penn Station – Exit on 7th Ave. and hail a cab or walk across 7th Ave. on 32nd St. until you hit Broadway. Take a right onto Broadway and walk to 24thSt. Our offices will be on your right before you reach 23rd St. on the West side of Fifth.
Grand Central Station – Exit on 42nd St. and hail a cab or walk right on 42nd St. and take first left onto Madison Ave. Walk South on Madison until you hit 23rd St. Take right onto 23rd street and another right when you cross 5th Ave.
From Uptown/Queens – Take the N or the R downtown to the 23rd St. Stop.
From Downtown/Brooklyn – Take the N or the R uptown to 23rd St. Stop.